How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 01.07.2025 16:10

How can a small local business with no marketing budget use social media to attract more customers?

Good marketing is doing this well.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Processes

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Price

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Product

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Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Place

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

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Perception

People

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Are today’s baseball pitchers faster than a few years ago, or is it that radar guns have improved and get the pitch speed as it is released rather than as it reaches the plate?

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